Question 1

What is an agency partner programme?

Accepted Answer

An agency partner programme lets marketing agencies collaborate with a specialist provider to offer lead generation to their clients. You keep the client relationship; Impact Leads supplies the lead generation expertise, campaign infrastructure and conversion-focused strategy — no new systems, hires or internal department required.

Question 2

Can marketing agencies partner with Impact Leads?

Accepted Answer

Yes. We work with SEO, PPC, digital, growth, web design and performance marketing agencies who want to move clients beyond traffic and deliver enquiries, applications and new customers.

Question 3

What are the benefits of becoming an agency partner?

Accepted Answer

Access to specialist lead generation expertise, an additional service to sell, stronger client retention, new revenue opportunities, campaign delivery support and proven acquisition strategies. Clients see a clear link between marketing spend and business growth.

Question 4

Do you offer white label lead generation for agencies?

Accepted Answer

Yes. White label partnerships let you offer lead generation under your own brand while we handle campaign strategy, lead capture, landing pages, tracking, reporting and optimisation behind the scenes.

Question 5

Can agencies resell your lead generation services?

Accepted Answer

Yes. Agencies can resell qualified enquiries, industry-specific campaigns and performance-based acquisition to existing clients, increasing revenue without building delivery capability in-house.

Question 6

Why should a PPC agency partner with a lead generation company?

Accepted Answer

PPC agencies drive traffic, but clients measure enquiries. A partnership adds landing page strategy, lead qualification, vertical expertise, conversion tracking and acquisition reporting — connecting ad spend directly to results.

Question 7

Why should an SEO agency offer lead generation?

Accepted Answer

Clients care more about enquiries than rankings. Adding lead generation lets SEO agencies pair search visibility with conversion optimisation and measurable customer acquisition.

Question 8

Can web design agencies become partners?

Accepted Answer

Yes. Many businesses invest in a website then struggle for enquiries. A partnership lets web agencies deliver design, conversion optimisation and ongoing lead generation as one package.

Question 9

How does the agency partnership process work?

Accepted Answer

An initial partnership discussion, review of your clients and requirements, campaign selection, agreement on structure, launch, then performance review. Most agencies are reviewed and issued tracking within 48 hours.

Question 10

Do agency partners get reporting?

Accepted Answer

Yes. Reporting covers lead volumes, campaign results, cost per acquisition, conversion performance and customer opportunities, so both you and your clients can see the commercial impact.

Question 11

What industries can agency partners work with?

Accepted Answer

Legal services, finance, investments, housing services, consumer claims and professional services — each with its own marketing approach, compliance considerations and qualification process.

Question 12

What is the difference between an agency partner and an affiliate partner?

Accepted Answer

An agency partner works directly with clients and uses Impact Leads to expand its service offering. An affiliate generates enquiries through their own promotional channels. If that is closer to your model, apply through our Affiliate Network UK instead.

Question 13

Can agencies also buy media on your campaigns?

Accepted Answer

Yes. Agencies with paid acquisition teams often run our offers on a CPL or CPA basis using their own budget — the payout terms and campaign list for that route are on our Media Buyers page.

Question 14

Can small agencies join the partner programme?

Accepted Answer

Yes. Smaller agencies benefit most, because a partnership provides specialist lead generation capability without heavy investment in staff, technology or compliance infrastructure.

Question 15

How can my agency become an Impact Leads partner?

Accepted Answer

Tell us about your agency, clients, services and goals via our Partner With Us form. We will discuss how a partnership supports your growth objectives and build a structure that works for both businesses.

Agency Partners