Question 1

What is a media buyer partnership with Impact Leads?

Accepted Answer

You run your own paid media campaigns and send UK traffic to our tested legal and financial landing pages. We validate every enquiry, deliver it to the buying firm, and pay you an agreed CPA or CPL.

Question 2

What monthly spend do you work with?

Accepted Answer

We work with everyone from independent Google Ads media buyers to agencies deploying £50k–£500k+ per month. Larger spenders get access to more campaigns and private payout terms.

Question 3

Do you accept Google Ads media buyers?

Accepted Answer

Yes. Paid search is one of our strongest channels, particularly on housing disrepair, PCP claims and financial services keyword sets.

Question 4

Do you accept Meta and TikTok advertisers?

Accepted Answer

Yes. Paid social buyers run our broad-eligibility legal claims campaigns, with approved compliant creative angles supplied to keep ad accounts safe.

Question 5

CPA offers or CPL offers — which should I run?

Accepted Answer

CPL pays on every validated enquiry and suits high-volume prospecting. CPA pays more per conversion on deeper-qualified leads and suits high-intent search traffic. Most partners run both.

Question 6

Can I use my own landing pages?

Accepted Answer

In most cases traffic runs to Impact Leads pages so validation and tracking stay consistent, but established media buyers can discuss running approved custom pre-sell pages.

Lead Generation Across Legal & Finance