Question 1

What is a media buying partner?

Accepted Answer

A media buying partner is a marketer or company that buys advertising traffic — Google Ads, Meta, TikTok, native and display — to generate customer enquiries. We supply the offers, funnels and compliance framework so you can focus on acquiring and scaling traffic.

Question 2

Why should media buyers partner with Impact Leads?

Accepted Answer

Profitable paid campaigns need strong offers, conversion-focused landing pages, accurate tracking, lead qualification and constant optimisation. We provide that lead generation infrastructure so you spend your time on media buying rather than building offers.

Question 3

What is a performance marketing partnership?

Accepted Answer

A partnership measured on outcomes rather than impressions or clicks — qualified leads, applications, enquiries and acquisitions. Everything is judged on CPL, CPA, ROAS and conversion rate.

Question 4

Do media buyers need their own offers?

Accepted Answer

No. Building a profitable campaign from scratch means market research, landing pages, compliance, lead systems and a sales process. Partnering gives you established campaigns so you can spend your time scaling traffic instead.

Question 5

What industries can media buyers promote?

Accepted Answer

Legal services, finance, investments, housing services, consumer claims and professional services. Each has a different customer journey and qualification process, so we match campaigns to your traffic capability.

Question 6

How do media buyers get paid?

Accepted Answer

Through CPL, CPA, revenue share or hybrid models, depending on campaign requirements, traffic quality and performance objectives. Terms are agreed privately per campaign and traffic source.

Question 7

Do you provide landing pages and tracking?

Accepted Answer

Yes. Campaigns come with conversion-tested landing pages and tracking that shows lead volumes, conversion rates, cost per acquisition and return on spend, so scaling decisions are based on validated data.

Question 8

Can agencies become media buying partners?

Accepted Answer

Yes — PPC, paid social, performance and growth agencies all run our campaigns. If you want a broader commercial relationship including client work and white label delivery, see our Agency Partners programme.

Question 9

What is the difference between a media buyer and an affiliate?

Accepted Answer

A media buyer spends their own budget buying advertising traffic and manages campaigns directly. An affiliate typically monetises an existing audience, website or email list. If that describes you, our Affiliate Network UK is the better fit.

Question 10

Can new media buyers become partners?

Accepted Answer

Yes, although paid advertising experience helps. You should understand ad platforms, testing strategy, conversion tracking and optimisation, and have a clear plan for how you will generate traffic.

Question 11

What budgets do media buyers need?

Accepted Answer

There is no fixed minimum, but you need enough budget to test audiences, read performance and scale what works. Campaigns usually start on a capped daily spend so payout economics can be proven before scaling.

Question 12

Can I scale campaigns with Impact Leads?

Accepted Answer

Yes. Once a campaign proves out, you can increase spend while lead quality is monitored on our side. Scaling depends on reliable tracking, consistent conversion rates and ongoing buyer demand.

Question 13

What support do media buyers receive?

Accepted Answer

Campaign information, lead criteria, performance feedback, tracking guidance and optimisation insight. Rejected leads are fed back so you can cut the placements producing noise.

Question 14

How do I become a media buying partner?

Accepted Answer

Send us details of your experience, advertising channels and campaign objectives through our Partner With Us application. We review capability and match you to suitable campaigns, usually within days.

Media Buyers