Question 1

How can Facebook Ads agencies make more money?

Accepted Answer

Facebook Ads agencies make more money by moving from a management fee on a client budget to spending their own budget on offers that pay per validated lead. You keep the margin between your cost per lead and the payout, using the creative testing and Advantage+ skills you already have. Explore the routes available on our Partner With Us page.

Question 2

Do Meta Ads agencies need lead generation partners?

Accepted Answer

Not strictly, but a lead generation partner removes the hardest part — finding buyers, handling compliance, qualifying enquiries and getting paid. Instead of building delivery infrastructure, you plug your paid social buying into live campaigns with Instant Forms, landing pages, Conversion API tracking and weekly payments already in place. Most Agency Partners are live within days.

Question 3

Can Facebook Ads agencies resell leads?

Accepted Answer

Yes. Facebook Ads agencies can resell leads either directly to their own clients under a white label Facebook advertising arrangement, or by selling every validated lead to us on a fixed cost per lead. Both models are supported, and lead quality is reported back at ad set and creative level so you know exactly what is accepted.

Question 4

How do paid social agencies scale campaigns?

Accepted Answer

Paid social agencies scale campaigns by protecting event match quality, refreshing creative before fatigue hits, and optimising to the validated lead rather than the raw form fill. With Conversion API sending hashed identifiers server-side, Advantage+ keeps finding comparable audiences as budgets rise. Agencies buying with their own money often start through our Media Buyers route.

Question 5

What is a Meta Ads partnership?

Accepted Answer

A Meta Ads partnership is a commercial agreement where a Facebook or Instagram ads agency gets access to exclusive lead generation offers, tested landing pages, creative angles and tracking in exchange for driving validated leads. Terms are set per campaign and traffic source, and you can see the wider programme on our Agency Partners hub.

Meta Ads Agency Partners