Question 1

What is a performance marketing agency partnership?

Accepted Answer

It is a commercial agreement where a performance marketing agency buys media against exclusive UK legal and financial offers and is paid a fixed CPA or CPL for every validated lead. You supply the traffic, creative and optimisation; Impact Leads supplies the offer, landing page, compliance framework, tracking and the buyer.

Question 2

How do performance marketing agencies get paid?

Accepted Answer

On results. Payouts are per validated lead or acquisition, settled weekly as standard, with same-day settlement available to established partners. Your margin is the difference between your cost per acquisition and the campaign payout.

Question 3

Which channels can performance agencies run?

Accepted Answer

Paid search, paid social, native, display and email, provided the traffic is UK-based and creative passes compliance review. Google Ads, Meta and TikTok each have their own dedicated partner pages if you specialise in one channel.

Question 4

What verticals perform best for performance marketing agencies?

Accepted Answer

Housing disrepair, PCP car finance, personal injury and investment or commercial finance. These have recognisable pain points, short consideration cycles and consistent year-round demand.

Question 5

Can we run performance campaigns alongside client work?

Accepted Answer

Yes, and most partners do. Performance campaigns fill spare buying capacity, smooth seasonal dips and create an owned revenue line that does not disappear when a client churns.

Question 6

How long does approval take?

Accepted Answer

Most agencies are reviewed and issued tracking within 48 hours. After a capped soft launch to confirm lead quality, you can scale spend and add further campaigns without a new application.

Question 7

What tracking is supported?

Accepted Answer

Real-time server-to-server postbacks, sub-ID reporting, CAPI, Enhanced Conversions, TikTok Events API, offline conversion imports and call tracking with dynamic number insertion.

Question 8

How is this different from the affiliate network?

Accepted Answer

The commercial model is similar, but agency partnerships are built for teams buying media at scale with dedicated account management and multi-channel campaign access. Individual buyers and publishers usually fit better through our Affiliate Network or Media Buyers routes.